Your Canvas

November 30, 2011 by

Some people feel their creativity is cramped when their writing is restricted or channeled into a specific market.  This could not be further from the truth.  You stretch and challenge you creativity when you focus your writing.  You have freedom to create, but within certain perimeters.  This is true of other arts as well.

For example, when an artist considers a work, she first chooses the medium-- oil, watercolor, mixed media, etc..  Then she chooses the canvass size-- 1''x1'' , 12"x24", mural, etc..  Within those perimeters, she brings her art to life.  In the same way, writers choose first their market-- children ages 3-4, homeowners, people trying to put together this gizmo, businessmen seeking to invest in gold, and so on.  The more specific the market, the more likely you will be to resonate with them. To be able to connect and bond with your readers.   Then you choose the canvass-- a 300 word article, a manual, a 2 page letter, a book, a post card, web page, or whatever your employer chooses.

Within those confines, you have the freedom to write and create.  To reach out and touch, change, motivate, or enlighten your reader.  It's an exhilarating experience to stretch and try writing small and direct.

Challenge:  choose a market and format and have fun! Hint:  If it's your first time, imagine someone you know that fits into your market choice (your dentist, your uncle the investor) and write directly to him.

Share with me how you were able to be creative as you worked under these new restrictions.

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