As you begin creating your newsletter, you may come across something on the internet you'd like to use.
With Snagit and other great cutting and pasting tools, we have so many things at our fingertips. Just because we CAN copy and paste into our blog, article or into our newsletter, however, doesn't mean we SHOULD.
Writers and photographers value their words, photos, and the effort that went into them. Most often, they expect to be paid for that work. To have someone steal it is at least annoying if not down right criminal.
Here is a very well written personal experience about the consequences of "borrowing" photos from the Internet. The author does a great job of explaining that sometimes we don't realized this is a copyright infringement and can carry civil and criminal penalties.
As you work to create a powerful, profitable Heating and Cooling Newsletter, to make sure you don't accidentally plagiarize words or photos. Expect to pay for what you use. That's professional.